Why Choosing Wisely?
The American Medical Association states as much as 30 percent of care delivered in the U.S. is duplicative, unnecessary and has limited benefits on patients. A research survey of physicians found that a majority of physicians:
• say the frequency of unnecessary tests and procedures are a problem
• feel they have a responsibility to make sure their patients avoid unnecessary tests and procedures
• agree they are in the best position to address the problem
• report that after they speak with a patient about why a test or procedure is unnecessary, the patient often avoids it.
The Choosing Wisely campaign has helped physicians:
• Feel empowered to reduce unnecessary tests and procedures
• Feel more comfortable discussing low-value services with patients
• Reduce utilization
• Improve awareness of local efforts promoting the campaign