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Why Choosing Wisely?

The American Medical Association states as much as 30 percent of care delivered in the U.S. is duplicative, unnecessary and has limited benefits on patients. A research survey of physicians found that a majority of physicians:

• say the frequency of unnecessary tests and procedures are a problem

• feel they have a responsibility to make sure their patients avoid unnecessary tests and procedures

• agree they are in the best position to address the problem

• report that after they speak with a patient about why a test or procedure is unnecessary, the patient often avoids it. 

The Choosing Wisely campaign has helped physicians:

• Feel empowered to reduce unnecessary tests and procedures

• Feel more comfortable discussing low-value services with patients

• Reduce utilization

• Improve awareness of local efforts promoting the campaign